SEO - Optimised Keywords
Keyword is a term that is used to match with the enquiry a person enters into a search engine to find definite information. More people enter search phrase that consist of three to five words. Such phrases can be called search phrases, keyword phrases, query phrases, or just keywords. A good keyword phrase is specific and descriptive.
The following concepts associated to keywords, help in adjusting the keywords on a web page.
This is calculated as how often does a keyword perform in a website title or description. You do not wanted to go overboard with regularity, however, since on some engines if you repeat a word too many times, you are be penalized for "spamming" or keyword wadding.
In general though, repeat your keyword in the document as many times as you can get away with, and up to 4-8 times in your list of metatarsus.
It refers to the number of keywords performing on your web page compared to the total number of words performing on that same page. Some search engines consider this while defining the rank of your website for a individual keyword search.
One technique that every so often works well is to make some smaller pages, generally just a paragraph long that highlights a particular keyword. By keeping the general number of words to a minimum, you can increase the "weight" of the keyword you are highlighting.
It refers to the placement of keywords on a web page in relative to each other or, in some cases, in relative to other words with a similar meaning as the inquired keyword.
For search engines, that grade a keyword match by keyword immediacy, the connected phrase home loan will outrank a citation that mentions home mortgage loans supercilious that you are searching only for the phrase "home loans".
It is a measure of how timely or high up on a page, the keywords are found. Having keywords in the first heading and in the first paragraph (first 20 words or so) on a page are best.
Where your keyword are placed on the page is very important. For example, in most devices, placing the keywords in the Title of the page or in the Heading tags will give it further relevancy. On some engines, placing keywords in the link text, the part that is underscored on the screen in a browser, can add other relevancy to those words.
Best Places to Put Keywords
Here is a list of places where you should try to use your main keywords.
- Keywords in the <title> tag(s) </title>.
- Keywords in the <Meta name= "description">.
- Keywords in the <Meta name= "keyword">.
- Keywords in <h1> or other headline tags. </>
- Keywords in the <a href="http://yourcompany.com">keywords</a> link tags.
- Keywords in the body copy.
- Keywords in alt
- - insert comments here> comments tags.
- Keywords in th tags.
- Keywords in <!-e URL or website address.
There are many different ways to find keywords for your website. Some moral keyword ideas are:
· The prospective words, people would usage to find your product or service.
· The problems that your approaching customers may try to resolve with your product or service.
· Keyword tags on contestant's websites.
· Perceptible page copy on contestant's websites.
· Related search suggestions on top search devices.
· Using an online tool such as Google Keyword Tool
· By analyzing your website judiciously and finding out proper keywords. This task can be done by expert SEO copywriters.
· Pay attention to lessening for your keywords - particularly to what the basis word is and what Google considers to be a match for that word, when elevating pages over time.
· You can do suggesting identifying correct keywords for your site.
What is Word Stemming?
Google usages a feature called word stemming that allows all forms of the word - singular, plural, verb form as well as similar words to be returned for a given search inquiry.
So if someone types in "house plans", not only the pages that are adjusted for that phrase but the pages that contain all differences of that phrase are returned. For example, house plan, house planning and house planner.
Hope you have some accepting on keywords and you also know how to identify them and where to use them. The next chapter explains how to optimize metatarsus for better results.