SEO - Optimized Anchor

Use descriptive anchor text for all your text links. Best search engines contemplate anchor text of incoming links when ranking pages. Here is an example of anchor:

<a href= "otherpage.com" title= "AnchorTitle"> Anchor Text </a>

Scheduled below are some of the important points to note about anchors:

·        The Anchor Text is another important part, which would be selected very carefully because this text is used not only for search engine but also for steering purpose. You would try to use the best keywords in your anchor text.

·        The Anchor Title plays a very important role and is seen by most of the search engines. The anchor title should have applicable keywords. Anchor title helps the site visitors using a expand, and displaying written text.

·        The otherpage.com is the link to another webpage. This link could be to an external site. Here, you need to guarantee that the linked page does exist; otherwise it is called a damaged link, which gives a bad impress to search engines as well as to site visitors.

Another example of an anchor might be as follows:

<a href= "otherpage.com" title= "Anchor Title">

   <img src= "img.gif" alt= "keywords" />

</a>

In this event, Anchor Text has been replaced by image. So, while using an image in place of an anchor text, it would be checked that you have put alt tag correctly. An image alt tag should have suitable keywords.