‘User Experience’ Materials

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‘User Experience’ Materials

Is User Knowledge A Ranking Factor?

User knowledge is mentioned 20 times in the main pleased of the value raters guidelines (official PDF), but we have been told by Google it is not a classifiable ‘ranking factor‘ on desktop search, at least.

On mobile, sure, since UX is the base of the mobile friendly update. On desktop currently no. (Gary Illyes: Google, May 2015)

While UX, we are told, is not factually a ‘ranking factor’, it is appropriate to understand correctly what Google calls a ‘poor user experience’ because if any poor UX indicators are acknowledged on your website, that is not going to be a healthy thing for your rankings anytime soon.

Matt Courts consistent SEO advice was to focus on a satisfying user experience.

What is Bad UX?

For Google – ranking UX, at least from a excellence rater’s sensitivity, revolves around marking the page down for:

·         Misleading or possibly deceptive design

·         sneaky redirects (cloaked associate links)

·         malevolent downloads and

·         spam my user-generated content (unmediated comments and posts)

·         Low-quality MC (main content of the page)

·         Low-quality SC (additional content)

What is SC (additional content)?

When it comes to a web page and positive ux, Google talks a lot about the functionality and utility of Useful Additional Contented – e.g. helpful steering links for users (that are not, generally, MC or Ads).

Additional Content subsidies to a good user skill on the page, but does not directly help the page achieve its purpose. SC is created by Webmasters and is an essential part of the user experience. One common type of SC is routing links which allow users to visit other parts of the website. Note that in some cases, content behindhand tabs may be measured part of the SC of the page.

To abridge, a lack of useful SC may be a motivation for a Low quality rating, depending on the purpose of the page and the type of website. We have different ideals for small websites which occur to serve their populations versus large websites with a large volume of webpages and content. For some styles of “webpages,” such as PDFs and JPEG files, we assume no SC at all.

It is worth memorising that Good SC cannot save Poor MC (“Main Content is any part of the page that directly helps the page accomplish its purpose“.) from a Low-quality rating.

Good SC seems to certainly be a sensible option. It always has been.

Key Points about SC

1.      Additional Content can be a large part of what makes a High-quality page very sustaining for its purpose.

2.      Useful SC is content that is specifically battered to the content and purpose of the page.

3.      Smaller websites such as websites for local businesses and community officialdoms, or personal websites and blogs, may need less SC for their resolve.

4.      A page can static receive a High or even Highest ranking with no SC at all.