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SEO - Tactics & Methods

SEO techniques are classified into three broad categories:

·        Black Hat SEO - Techniques that search engine do not approve and challenge to minimize the effect of. These techniques are also famous as spamdexing.

·        White Hat SEO - Techniques that search engine recommend as part of a good design.

White Hat SEO

An SEO tactic is measured as White Hat if it has the following features:

·        It follows to the search engine's guidelines.

·        It does not include in any deception.

·        It ensures that the content a search engine indexes, and afterward ranks, is the same content a employer will see.

·        It agreements that a web page content should have been created for the users and not just for the search engine.

·        It ensures good quality of the web pages.

·        It ensures availability of useful content on the web pages.

Always follow a White Hat SEO method and do not try to fool your site visitors. Be honest and you will certainly get something more.

Black Hat or Spamdexing

An SEO tactic, is reflected as Black Hat or Spamdexing if it has the following features:

·        Attempting ranking developments that are disapproved by the search engines and/or involve deception.

·        Redirecting customers from a page that is built for search engines to one that is more human friendly.

·        Redirecting users to a page that was different from the page the search engine ranked.

·        Serving one version of a page to search engine spiders/bots and another version to human visitors. This is called Shrouding SEO approach.

·        Using hidden or invisible text or with the page background color, using a little font size or hiding them within the HTML code such as "no frame" sections.

·        Repeating keywords in the metatags, and using keywords that are unrelated to the website content. This is called mutating packaging.

·        Calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This is called keyword padding.

·        Creating low-quality web pages that contain very little content but are instead stuffed with very similar keywords and phrases. These pages are called Doorway or Entryway Pages.

·        Mirror websites by hosting multiple websites - all with abstractly similar content but using different URLs.

·        Creating a rogue copy of a popular website which shows substances similar to the original to a web crawler, but redirects web surfers to unrelated or malicious websites. This is called page hijacking.

Always stay away from any of the above Black Hat tactics to improve the rank of your site. Search engines are smart sufficient to classify all the above properties of your site and eventually you are not going to get anything.